A business can increase its turnover and improve its financial situation with the use of an online store. With a website, businesses can reach a much larger audience than they would through traditional means. Not only that but e-commerce websites are also more cost-efficient as there is no need for employees to man the business premises or any costs associated with keeping it running.
The e-commerce market technology has grown exponentially in recent years and almost half of all internet users shop online regularly. This figure continues to rise year on year which makes having an e-commerce website even more important. More than 50% of British adults have made purchases via mobile phone or tablet according to an Ofcom report published in April 2016, so creating e-commerce websites that work across different devices is a must for any business.
A well-designed e-commerce website can increase a company’s turnover, as well as provide a way to reach new customers. Online shops make it easier for people who wouldn’t normally shop in your store due to location or opening hours, to purchase from you. This gives businesses the potential to exponentially increase their customer base, and this increased traffic will naturally lead to greater sales. In fact, according to research by IMRG and Capgemini, every £1 spent on an e-commerce website returns an average of £4 in revenue.
How To Develop An Ecommerce Website?
There are many e-commerce website development services available that will take care of the technicalities for you, but if you already have a web developer or design agency in place they can certainly help to build your site. There are some key features that you need to be aware of when it comes to creating an online store though.
Firstly you need to be aware that a website can only be considered an online store if people are actually able to purchase products on it. If potential customers have a good experience while browsing and add items to their basket but can’t check out, this will affect your conversion rate leaving you losing money. Therefore the checkout process needs to run smoothly so there is no opportunity for confusion or delay on the part of the customer. Triple confirmations can be used, where they have to click separate boxes which state that they understand certain conditions before confirming their order. This makes sure that everyone knows exactly what they’re signing up for, and reduces instances of abandoned carts due to nervousness about making a mistake when ordering online.
Secondly, you should make sure that your website is easy to navigate. This includes having a simple and straightforward menu structure, as well as a search function which returns relevant results. If a person finds your online store or website hard to use they will leave or go elsewhere instead, meaning that they won’t make a purchase from you. It’s therefore important to spend enough time on the design of your e-commerce website so that visitors can easily find what they’re looking for without feeling confused or disorientated by an overcomplicated layout.
The number one most important factor is making sure customers know exactly what they’re going to get if they purchase from you, and can trust that it will be delivered in good time and without incident. Visuals are key here as potential buyers want to see what they’re buying, that it’s in stock and available for them to order. Make sure your images are clear and the products shown are lifelike so customers can feel confident about making a purchase.
You should also make sure that you have customer reviews on your website so potential buyers can see what others think of your company. This gives people who are uncertain about whether to buy from you or not more information which will be useful when they come to deciding where to spend their money. It is particularly important if you specialise in selling fashion items online, as many people want to know how well certain clothing fits before deciding whether or not they’d like it in real life.
Is Ecommerce a profitable approach for business in the Middle East?
Is Ecommerce a Profitable Approach For Business In Middle East?
Yes, if you know how to develop your e-commerce website and also have a proper strategy to increase sales through it. There are different techniques that can be used for this purpose, such as SEO and SMO.
Ecommerce Application development has been growing rapidly since 2015 due to the increased adoption of smartphones and tablets by consumers. In the Middle East countries, where people are tech-savvy and the cost of living is very high, the adoption rate of smartphones and tablets has been very good so far.
Cost of Ecommerce Developer In Dubai
The cost of an Ecommerce Website in Dubai is approximately $3,000 to $5,000. While it is expensive for a normal person but anyone can hire some freelance developers on an hourly basis and outsource the Ecommerce Application Development work at a much lower cost.
There are many website builders and CMS available in the market which you can use for free too. But we advise you to avoid them, as they are just wastes of time and money. You will have to update your website on regular basis, the CMS or website builder provided by them are usually outdated.
Ecommerce Website Development UAE is considered one of the profitable business activities in the Middle East region. The main reason for this is because more people are using their computers, laptop and Smartphones for online shopping.
E-commerce has created a new way of marketing products especially with the use of websites that offer e-commerce business solutions. E-Commerce helps to boost sales which can increase profits or turnover for your company website.
Advertising For Ecommerce Business In UAE
Many companies are turning away from traditional methods of advertising such as newspapers, billboards and television adverts in favour of social media sites like Facebook and Twitter. Businesses can take advantage of the vast audiences these sites provide for very little cost. Businesses should always ensure they have a professional social media presence when creating e-commerce websites, allowing them to communicate with customers and potential customers in an informal way that lets them see your business in their feed.
Not only that but companies are also expected to capitalise on the growing trend towards mobile shopping, by providing high-quality responsive mobile e-commerce websites which work across all devices including smartphones and tablets.
According to research released by Google in 2015, 51% of British consumers search online using their mobile devices every week, so this will become more important over time as customer demands evolve. As well as this, 3 out of 5 companies state their investment in mobile e-commerce websites to be a success, so it’s clear that businesses need to adapt as the market evolves.
Online Shopping: WorldWide Perspective
One of the biggest advantages of online shopping is that retailers can use web analytics to track customers as they browse your site and see where visitors are clicking from, allowing them to then target those customers with more relevant advertising through social media or email marketing. This can help you reach out and strike up a conversation with prospective clients who would otherwise not have been aware of your company, and it costs almost nothing to do so.
Numerous studies have shown how many people find e-retail sites easier than physical stores, which suggests e-commerce websites could even take business away from traditional retailers if they don’t adapt accordingly. In fact, many customers will actively choose a business with an online presence over one that does not have one at all.
SEO & E-commerce In Middle East
Search engine optimisation is another important consideration for e-commerce websites as it helps companies to rank higher on search results pages which can lead to increased traffic and thus improve customer conversion. Google’s algorithm takes into account the number of links a website has pointing back to it from other sites as a primary factor in how well it ranks, so creating links from other relevant sites is another good way to increase your organic searchability.
In addition, social media marketing through forums such as Reddit and Stumbleupon can help attract more visitors as people tend to trust opinions shared on social media sites over advertising claims. This increased visibility can also lead to increased conversions by virtue of just being present in front of potential customers.
According to research, the average British consumer shops online for leisure around six days out of seven which is an amazing opportunity for businesses looking to increase their customer base. Although it may be intimidating to get started with e-commerce websites, this form of marketing can be extremely cost-effective and profitable so you would be foolish not to give it a go!
Top 5 Online Shopping Websites In UAE
In the UAE, there are various top e-commerce websites that people can choose from depending on their needs. Among the top 5 online shopping websites in the UAE are Starhub Solution, Souq, Tecom Ecommerece Solutions, Aeromere and many more. Out of these 5 top online shopping companies in UAE, we can name Souq as it provides amazing features and functionalities while offering products across different categories such as household goods and appliances to clothes for men and women and electronics accessories.